Description

Golf Pro Recruitment Brief

Golf Pro Partnership Agent for USA Golf Pro Locations Network Expansion

Company Overview

Golf Pro Locations is the USA operating brand of Golf Communications Ltd, a UK-based golf experience and lesson gifting business that provides a network of 150 UK PGA golf pros with over 3,000 new customers a year

The company partners with the 2 major USA gift experience platforms including Virgin Gifts and Giftory to provide customers with golf lesson experiences delivered by qualified PGA teaching professionals across the United States

We are now expanding our network of golf instructors and are seeking 3 proactive, confident and organised freelance recruitment agents to support golf pro acquisition and onboarding

Role Title

Freelance Golf Pro Partnership Agent – 3 agents required (West, Central and Eastern territories)

Reporting To:

Paul Vines - Commercial Director of Golf Communications Ltd

Contract Type:

Freelance / Part-Time Contractor

Contract Period:

Initial term: June – September 2026
Potential ongoing renewal following performance review

Territory:

One of 3 USA Territories with key target cities

Agent’s Role / Purpose

To identify, contact, qualify and recruit PGA-qualified golf teaching professionals across 1 of 3 key US territories (West, Central and Eastern), to join the network team of Golf Pro Locations’ instructors

The role involves outbound calling to golf venues, lead qualification, relationship management and CRM administration using Capsule CRM and its database of golf venues, including: golf clubs, golf teaching academies, driving ranges and indoor golf studios

Key Responsibilities for Golf Partnership Agent

Research and identify suitable golf teaching professionals and golf venues
Review golf facility websites prior to outreach calls 
Conduct outbound telephone calls to golf professionals and golf venues
Introduce the Golf Pro Locations lesson experience programme 
Assess instructor suitability and level of interest
Record all call notes, statuses and follow-up activity within Capsule CRM 
Send templated follow-up emails to interested prospects
Manage follow-up calls and nurture conversations until a final recruitment outcome is reached 
Onboard successful “Fulfilment Pros” into the CRM system with complete profile details
Coordinate internal onboarding tasks for welcome communications 
 

Ideal Golf Professional Criteria

The Partnership Agent will identify instructors who:

Hold PGA or equivalent teaching qualifications
Carry appropriate liability insurance (this will be covered by their PGA license)
Are professional, courteous, customer-focused, keen and have the capacity to build their customer base
Have permission from their golf facility to teach external customers 
They may operate independently of the golf venue or utilise assistant (qualified) golf professionals for delivering lessons
 

Target Golf Facilities

Primary target venues include:

Public golf courses (selected Municipal golf courses)
Golf Teaching Academies
Driving ranges
Golf studios
Selected private facilities (where external teaching is permitted) 
Facilities must be willing to:

Accept Golf Pro Locations’ customers 
Deliver golf lessons at agreed programme rates 
Support lesson booking coordination 
 

CRM & Database Management

Maintain accurate records within Capsule CRM

Update contact information and call outcomes in real time 
Create and manage follow-up tasks
Escalate technical or process questions to Paul Vines when required
Maintain strict confidentiality regarding all CRM data and contacts
 

Agent Recruitment Targets (June – September 2026)

Month               Positive Leads                           Fulfilment Pros 

June                                 50                                       10

July                                   60                                       12

August                             70                                       14

September                       80                                       16

TOTAL                              260                                      52

Positive Leads = A PGA golf professional who:

- has expressed interest 
- meets qualification criteria
- agrees to receive onboarding information and agrees to follow-up discussion

Fulfilment Pros = A golf professional who:

- fully agrees to participate
- submits required details
- and is approved/live on Golf Pro Locations
 

 Priority Cities in 3 Territories

WEST
CENTRAL 
EAST TERRITORY
Los Angeles
Chicago
New York City
San Francisco
Dallas
Washington DC
San Diego
Houston
New Jersey
Las Vegas
Austin
Philadelphia
Seattle
San Antonio
Boston
Phoenix
Kansas City
Baltimore
Denver
St Louis
Salisbury (MD)
Orange County
Nashville
Miami
Oahu
Indianapolis
Fort Lauderdale
Sacramento
Cincinnati
Orlando
San Jose
Columbus
Tampa
Santa Barbara
Cleveland
Jacksonville
Salt Lake City
Detroit
Atlanta
New Orleans
Charlotte
Charleston
Richmond
 Pittsburgh

Skills & Experience Required

Strong telephone communication and relationship-building skills – 20-25 outbound calls per day
Confident cold-calling ability  -  minimum 2 follow up cycles
CRM/database management experience  - live / immediate updates
Excellent organisational and follow-up skills  -  1 hour admin block / week
Ability to work independently and manage pipeline activity  -  weekly territory call update with Paul Vines
Professional written and verbal communication
Interest in / understanding of golf industry preferred 
 

Compensation

$500 monthly Retainer
$80 per Fulfilment Pro recruited
Additional $300 Bonus for hitting monthly target in months 2, 3 and 4
Payments made at month end via Ban transfer, PayPal or Venmo
Contractor responsible for own phone, lap top computer, internet and IT expenses 
 

Performance Reviews

Initial review: End of June 2026 
Full contract review: End of September 2026 
 

Recruitment Challenges & Considerations

Candidates should understand that:

Golf professionals are often difficult to reach during teaching hours so Agent’s working hours need to be flexible
Follow-up persistence is essential
Some golf clubs restrict external / non member teaching activity
Relationship-building and objection handling are key parts of the role
 

Typical Recruitment Messaging

The recruitment process introduces golf professionals to:

Golf lesson gifting partnerships with Virgin Gifts and Giftory 
New customer acquisition opportunities
The ability to convert gifted lesson participants into long-term coaching clients 
Creating and presenting a professional’s golf lesson teaching profile to an online audience of over 5 million golfers
 

Contract Notice Period

Either party may terminate the agreement as follows:

• Within first month = one week’s written notice
• After first month = 1 month's written notice

Requirements

Strong telephone communication and relationship-building skills – 20-25 outbound calls per day
Confident cold-calling ability  -  minimum 2 follow up cycles
CRM/database management experience  - live / immediate updates
Excellent organisational and follow-up skills  -  1 hour admin block / week
Ability to work independently and manage pipeline activity  -  weekly territory call update with Paul Vines
Professional written and verbal communication
Interest in / understanding of golf industry preferred 

This role requires the candidate to use their own computer (with the capability of connecting with the company's Capsule database) and cell phone, with al associated costs and internet connection at the candidate's cost